
Guide to Buying Gold for Low-Income People
If you have a limited budget but want to invest in gold, there are smart and affordable ways to do it. Gold is a valuable asset that can help during financial emergencies. Here’s a simple and practical guide:
1. Start Small – Choose Affordable Gold Investment
💰 You don’t need to buy 10 grams at once. Start with smaller amounts like 1 gram or digital gold.
✅ Best Options for Low-Income People:
🔹 Gold Coins (1 gram, 2 grams, 5 grams) – Buy from trusted jewelers or banks.
🔹 Digital Gold (₹100 onwards) – Invest small amounts daily or weekly.
🔹 Sovereign Gold Bonds (SGBs) – Government-backed, safe, and starts from 1 gram.
🔹 Gold Savings Schemes (Jewelry Stores) – Save monthly & buy gold later.
📌 Tip: Avoid buying gold jewelry for investment – making charges (10-20%) reduce returns.
2. Buy in Installments (Monthly Savings Plan)
If you can’t buy gold in one payment, save little by little.
Methods to Save & Buy Gold:
✅ Gold Saving Schemes (Jewelry Stores)
- Pay ₹500 – ₹1000 per month.
- After 12 months, you can buy gold with your savings.
- Some jewelers add a bonus (e.g., 1 month’s installment free).
✅ SIP in Digital Gold
- Start with ₹100 per month in Paytm, Google Pay, or PhonePe.
- When gold price is low, buy small amounts.
📌 Tip: Saving even ₹10 daily can help buy gold in a few months!
3. Buy on Festivals & Offers (Best Time to Buy)
Gold prices fluctuate daily. Buy when prices are low or during discounts.
✅ Best Times to Buy Gold Cheaply:
- Akshaya Tritiya & Dhanteras – Discounts & schemes available.
- Diwali & New Year – Special festival offers.
- Gold price dips – Check daily rates & buy when it’s low.
📌 Tip: Buy used gold coins (second-hand) from trusted sources – they are cheaper!

4. Where to Buy Safe & Cheap Gold?
🛒 Best Places to Buy Gold Cheaply & Safely:
✅ Jewelers: Local trusted shops, Tanishq, Kalyan, Malabar.
✅ Banks & Post Offices: Safe, but no buyback option.
✅ Online Apps: Paytm, Google Pay, PhonePe (buy & store digitally).
✅ Government Schemes: RBI’s Sovereign Gold Bonds (SGBs) – Best for long-term investment.
📌 Tip: Always ask for BIS Hallmark certification for purity in physical gold.
5. Avoid Gold Loan Scams & Selling in Emergency
🚫 Don’t take loans by pledging gold unless necessary – Interest rates are high!
🚫 Avoid selling gold in a hurry – Jewelers may give less money.
✅ Better Alternative: Instead of selling gold, you can get a Gold Loan from banks (low-interest rate).
📌 Tip: Emergency fund = 50% cash + 50% gold – This helps in financial crises.
Final Advice: Best Gold Plan for Poor People
💡 If you have ₹500 per month: Join a gold saving scheme at a trusted jeweler.
💡 If you have ₹100 per week: Buy digital gold in small amounts.
💡 If you can wait 5+ years: Invest in Sovereign Gold Bonds (SGBs) – no tax & safe.
💡 If you want gold for marriage/savings: Buy 1-gram coins when prices drop.
📌 Tip: Gold is a long-term investment. Start small, stay consistent, and it will grow over time!